Branding Mission:
Represent the Kenyan ownership and origin of Tigoni Tea Company.
Concept:
Experience Kenya - the branding is centered around the concept of a traveling with a passport feel.
From a variety of thumbnails, the ten vectors on the left were made for further critique. We decided to use the Acacia Tree, a tree found in various parts of Kenya and Africa to represent this company.
To emphasize the passport stamp concept, the logo was created as a stamp that would be put on the products. A few of the other potential logos were adapted to be used to reinforce the branding concept.
From the production of the tea to the packaging of their products, Tigoni Tea Co. is dedicated to helping grow Kenya’s economy.
The beads that are wrapped around each bottle of tea concentrate are traditional decorational beads from the Maasai tribe in Kenya.
Made by Maasai widows and bought by Tigoni Tea Co., these beads help the women to provide for themselves and their families.
