The Pesto Cafe is a small Italian cafe in Fayetteville, Arkansas.
Through this rebrand, we wanted to capture the homemade and natural ingredients and classic Italian dishes.
To accomplish this, the logo is a combination of hand-lettering and a classic serif, Adobe Garamond Pro. 
The basil leaf is incorporated throughout the branding and the green texture used as accents on the take-away bag and the menu are inspired by a classic Italian wrought iron fence.